THE CORPORATE CITIZEN | ISSUE 46 - This article explores the immediate and long-term community needs to help populations rebound from a traumatic event or natural disaster, as well as best practices for developing disaster relief and preparedness strategies.
Brands Stand Out with Social Impact
Consumers expect companies to operate responsibly with respect to their stakeholders. In fact, recent research suggests that communication of corporate citizenship is a key advantage in efforts to retain customers. To make the most of this competitive advantage, forward-thinking companies such as Major League Baseball and Umpqua Bank are creating social impact initiatives tailored to customer expectations to deepen brand loyalty. Read more in this article in the Spring 2020 issue of the Corporate Citizen.
Related News & Publications
THE CORPORATE CITIZEN | ISSUE 46 - Read how your peers are rethinking community involvement and connection
At this 2023 Member Meetup, members discussed ideas and challenges surrounding different corporate responses to the humanitarian crisis in Israel and Gaza.
At the October 2023 Member Meetup, members discussed best practices in employee volunteer participation--including why participation rates aren't always the most important metric.