THE CORPORATE CITIZEN | ISSUE 46 - This article explores the immediate and long-term community needs to help populations rebound from a traumatic event or natural disaster, as well as best practices for developing disaster relief and preparedness strategies.
From the Corner Office
Keywords: c-suite, business case, buy-in, executive, leadership
Executives consistently express that they find corporate citizenship to be an important component of business and accept it as a crucial strategic practice. As the quotes from the following CEOs demonstrate, executive buy-in is a crucial first step in executing, tracking, and continuously improving the work of corporate citizenship: Stuart Parker of USAA, Adena Friedman of Nasdaq, Nandita Bakhshi of Bank of the West, and Andrew Dreyfus of Blue Cross Blue Shield of Massachusetts.
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