THE CORPORATE CITIZEN | ISSUE 46 - This article explores the immediate and long-term community needs to help populations rebound from a traumatic event or natural disaster, as well as best practices for developing disaster relief and preparedness strategies.
Strategy and Purpose Aligned
Keywords: giving, issues management, partnerships, strategy
Selecting corporate citizenship activities that align with business strategy allows companies to make the most efficient use of their existing resources and drive value back to both the business and the community. Companies that incorporate corporate citizenship into their overall business strategy find that they are more successful in achieving business goals—and delivering value to the community.
Read on for insight into how one leading company—USAA—aligns its corporate citizenship activities with its business strategy.
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