THE CORPORATE CITIZEN | ISSUE 46 - This article explores the immediate and long-term community needs to help populations rebound from a traumatic event or natural disaster, as well as best practices for developing disaster relief and preparedness strategies.
Cause Marketing and Corporate Citizenship
Cause marketing is when a firm designates a set portion of a product’s sales or solicit donations from consumers at a point-of-purchase for a specific social cause or nonprofit organization. These campaigns raise proceeds for nonprofit causes, connect brands to nonprofit organizations, generate consumer goodwill and—when successful—drive sales. Read on for the history and best practices on the relationship between cause marketing campaigns and corporate citizenship programs.
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THE CORPORATE CITIZEN | ISSUE 46 - Read how your peers are rethinking community involvement and connection
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