Building corporate citizenship connection creates lasting value
A properly managed balance sheet generates long-term, lasting value, and makes it possible to bride the gap between sometimes conflicting goals of business profit and commitment to CSR.
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RESEARCH BRIEF - Can positive changes in a company's ESG characteristics serve as a useful indicator for predicting investment quality?
WEBINAR: Re-watch this webinar for a look at BCCCC's updated longitudinal study, exploring how corporate citizenship efforts contribute to business objectives including attracting and retaining customers and the development of innovative new products.
RESEARCH BRIEF - This study observed market value of ~200 firms from 2002 to 2021. Researchers looked at the firms’ overall ESG scores and scores for each of ESG’s three pillars: environmental, social, and governance...
ISSUE BRIEF - Cause marketing campaigns raise proceeds for nonprofit causes, connect brands to nonprofit organizations, improve reputation—and when successful—drive sales. By understanding the relationship between such communications and corporate citizenship programs, CSR professionals can effectively generate both business and social value.